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Marketing Manager, Greater China - parental leave cover

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At Happy Socks we have made it our mission to spread happiness everywhere, and you only have to spend a few minutes with us to realize how seriously we take it! Our strong and fast growth is built on pro-active, smart, creative, hands-on and hardworking people who embrace Happy Socks’ culture & spirit.

We are now looking for a Marketing Manager for Greater China to cover a parental leave. It's a temporary position from January - November 2021. We are 180 colorful characters at Happy Socks from over 25 different countries and you'll work at our quirky HQ in Stockholm.

As our Marketing Manager you’ll be responsible for managing the local marketing activities for Happy Socks and our partners in China, Hong Kong and Taiwan, ensuring that the local marketing strategy is aligned with Happy Socks’ Global marketing efforts. You’ll liaise with the Sales department and Chinese distributor, assisting with their marketing requests (online & offline) and collaborating closely with them to develop their local marketing activities, growing the Happy Socks’ presence in the Chinese markets.

Tasks & Responsibilities

  • Full ownership and oversight of all Chinese social media accounts (including but not limited to Weibo, WeChat, Facebook, and Instagram)
  • Set strategies for all Chinese social media channels in line with the distributor’s online marketing team, considering paid activities, influencer marketing, and organic content
  • Plan and implement market specific campaigns, including brand collaborations and coordinate stock levels, budgets, and effort with the distributor
  • Coordinate and align on all campaigns and collection launches, in order to ensure new campaign launches are implemented according to plan and all assets are received
  • Align with various stakeholders (distributor, Sales department, Marketing department) to ensure smooth marketing operations and sharing of best practices with global teams
  • Support the local influencer marketing activities by identifying influencers & KOLs, building relationships when necessary and coordinating send outs and activation ideas 

Requirements & Skills

  • Fluency in English and Mandarin, both written and spoken
  • Eligible to work in Sweden (work visa or equivalent) 
  • 3+ years of experience from a similar position
  • Degree in marketing or equivalent
  • Good knowledge in Weibo, WeChat, TikTok, and Xiaohongshu
  • Familiarity with local e-commerce platforms Tmall and JD

You are an energetic self starter that manages your own work in a structured way. You like having many different touching points within and outside the organisation and you have great relationship building skills. You love to take initiatives and enjoy being in a fast-paced company where no day is the same! 

We would love to hear from you as soon as possible since we’re going through applications continually! 

Or, know someone who would be a perfect fit? Let them know!


Karlavägen 102
115 26 Stockholm Directions career@happysocks.com View page

Workplace & Culture

When we’re not getting the job done, we're all about having fun! We have offices in Stockholm, NYC and Munich and they are all decked out with quirky decor.

Each month we throw afterwork drinks and we often plan team activities to keep morale high. We believe work should be fun, and we do everything we can to make sure our employees feel the same.

Already working at Happy Socks?

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