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Digital Analyst

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At Happy Socks we have made it our mission to spread happiness everywhere, and you only have to spend a few minutes with us to realize how seriously we take it! In fact, our fun, positive approach is probably the reason we’ve seen such amazing growth over the past couple of years.

We are now looking for a Digital Analyst. You will be a key member of the eCommerce team and join a happy and extremely driven multicultural company of around 180 people from 25 different countries, at our HQ in Stockholm, Sweden. For this playground, we are looking for an ambitious data person, who is eager to create some data-driven insights!

We’re not just looking for somebody to tell us what has happened – we want somebody who can help us understand why, and to identify opportunities for further revenue and volume growth through our campaigns and website.

This is a diverse role where you’ll be expected to ensure regular and clear reporting is produced on time and accurately, troubleshoot data issues working with the CRM and ADS team. You will contribute to wider campaign optimisation activity and spot trends and opportunities to support our eCommerce organisation. An analytic mind and passion for to get into the depths of our data are key. Ideas are very definitely welcome!

Tasks & Responsibilites

  • Monitor performance KPIs for e-commerce activities and changes in trends, share insights and make recommendations to the entire eCommerce team
  • Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices
  • Provide queries and data outputs for campaign sizing, segmentation, reports and dashboards
  • Assist our eCommerce team with the analysis of website conversion rate optimization and A/B testing
  • Create meaningful reports to track web and campaign performance, aligning to business objectives
  • Tag management, 3rd party marketing tags and troubleshooting analytics implementations

Requirements & Skills

  • Degree in a numerate discipline such as Stats, Maths, Economics
  • 3-4 years of web analytics experience, agency and/or client-side
  • Expertise with Google Analytics, Google Adwords, and other analytical tools (CDP experience a plus)
  • Coding experience (JavaScript)
  • Extensive experience working with web analytics and customer insight data on e-commerce
  • Hands-on experience from A/B-testing, CRO and relevant tools
  • Ability to transfer raw data into easy understandable presentations
  • Experience with SQL or similar
  • Relentless problem-solving abilities and desire for continued improvement
  • Experience with R/Python and basic Machine Learning is a plus
  • Strong knowledge of current best practices and standards to provide direction to web site developers/producers on tagging and tracking parameter methods
  • Fluent English, written and spoken
  • Strong communication, interpersonal and organizational skills

Or, know someone who would be a perfect fit? Let them know!


Karlavägen 102
115 26 Stockholm Directions career@happysocks.com

Workplace & Culture

When we’re not getting the job done, we're all about having fun! We have offices in Stockholm, NYC and Munich and they are all decked out with quirky decor.

Each month we throw afterwork drinks and we often plan team activities to keep morale high. We believe work should be fun, and we do everything we can to make sure our employees feel the same.

Already working at Happy Socks?

Let’s recruit together and find your next colleague.


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