At Happy Socks we have made it our mission to spread happiness everywhere, and you only have to spend a few minutes with us to realize how seriously we take it! 

We are now looking for a Digital Marketing Manager to join our E-Commerce team. As our Digital Marketing Manager you’ll drive online profitable trading globally and you will do this through collaboration with your team of experts on CRM, SEO and performance marketing. You are passionate about digital marketing, and this shines through your enthusiasm, your great ideas and your desire to do something amazing!

We are 180 colorful characters at Happy Socks from over 25 different countries and you'll work at our quirky HQ in Stockholm.

Tasks & Responsibilities

• Lead the overall full-funnel digital marketing strategy from acquisition to retention - including Paid Search, Display, Affiliate, SEO, Paid Social and CRM
• Ultimately accountable for CAC:LTV ratio to secure profitable growth, and successfully diversify channel mix in favor of this ratio
• Be the main point of contact for our digital marketing agencies and drive the development of the digital marketing channels together with them and our in-house team of specialists
• Work with ecommerce sales team and marketing team to optimize conversion funnel for specific traffic sources, campaigns, user segments, etc
• Balance customer retention and acquisition to maximize the lifetime value of existing customers while increasing the customer base. Develop effective strategies and channel mixes to maintain these objectives
• Continuously monitors, analyses, and acts on data to drive conversion 
• Set up automated reports and measurement tools that allow result tracking at scale
• Maintain weekly/monthly reports on digital marketing portfolio, allocate budgets to different channels and assess performance with Key Performance Indicators
• Facilitate close dialogue with internal and external stakeholders and dependencies, e.g. internal creative agency, marketing & PR teams, retail and platform and serve as an effective leader to ensure cross-functional alignment
• Participate in the annual marketing planning cycle by collaborating with the brand & sales teams

You'll lead the Digital Marketing team and report to the Head of E-Commerce. 

Requirements & Skills

• At least 6+ years of experience working with E-com agency or client side
• Experience working with paid channel strategy and budget
• Experience from leading a team
• Analytical mindset, a data driven individual with vast GA experience
• Understanding of 360 marketing
• Fashion/retail industry experience is a plus
• Fluency in English, both written & spoken 

Most importantly, you have the personality to fit a somewhat crazy, fun work environment where we believe in color and playfulness, a place where you can expect the unexpected and you are a source of creative weirdness. 

Interested, and fitting into this profile? We would love to hear from you as soon as possible since we’re going through applications continually!