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Marketing Coordinator - Asia

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At Happy Socks we have made it our mission to spread happiness everywhere, and you only have to spend a few minutes with us to realize how seriously we take it! Our strong and fast growth is built on pro-active, smart, creative, hands-on and hardworking people who embrace Happy Socks’ culture & spirit.

We are now looking for a Marketing Coordinator based in our Stockholm office to be responsible for managing the local marketing activities for Happy Socks and our partners in China, Japan, Hong Kong, and Taiwan, ensuring that the local marketing strategy is aligned with Happy Socks’ Global marketing efforts. You’ll work closely with the Asian distributors and the Global Marketing Team to develop the local marketing plan and strategy, and activate global marketing activities. Initially, it’s a parental leave cover for one year, but since we are growing there is a possibility of the role becoming permanent after the initial contract period. 

Tasks & Responsibilities

  • Develop the Asian marketing strategy, plan and budget as well as execute and optimize the actual marketing plan, aligned with the global marketing strategy
  • Understand market trends and what’s “cool” and be the Voice of the Market, ensuring needs, trends, and limitations are taken into consideration
  • Proactively engage with the Sales teams to coordinate, communicate, and optimize the impact of marketing activities; including upcoming initiatives both local and global
  • Fully own and oversee of all Asian social media accounts (including but not limited to Weibo, WeChat, RED, Tiktok, Line, Facebook, and Instagram)
  • Set strategies for all Asian social media channels inline with the distributor’s online marketing team, considering paid activities, influencer marketing, and organic content
  • Plan and implement market specific campaigns, including brand collaborations and coordinate stock levels, budgets, and effort with the distributor
  • Coordinate and align on all campaigns and collection launches, in order to ensure new campaign launches are implemented according to plan and all assets are received
  • Align with various stakeholders (distributor, Sales department, Marketing department) to ensure smooth marketing operations and sharing of best practices with global teams
  • Fulfill ad hoc requests and act as the point of contact between Happy Socks and the distributors for their marketing requests within e-commerce (Tmall,JD and Momo), retail, and branding initiatives.
  • Monitor brand health and performance and ensure development in the right direction locally.
  • Support the local PR and influencer marketing activities by identifying influencers & KOLs, building relationships when necessary and coordinating send outs and activation ideas 
  • Evaluate, select, and manage local collaborations
  • Develop scalable marketing solutions that can be used by our other markets 

Requirements & Skills

  • 3+ years experience in a Marketing Coordinator role (preferably as a regional marketing coordinator working close with HQ)
  • Bachelor degree in Marketing or equivalent 
  • Fluency in English & Mandarin, both written and spoken
  • Understanding of how to drive brand relevance in the digital space

You are an energetic self-starter that manages your own work in a structured way. You like to be in a fast-paced environment where you’ll do everything from high to low and with many projects going on at the same time. You also like having many different touching points within and outside the organisation and you have great communication and relationship building skills.

Most importantly, you have the personality to fit a somewhat crazy, fun work environment where we believe in color and playfulness, a place where you can expect the unexpected and you are a source of creative weirdness. 

We would love to hear from you as soon as possible since we’re going through applications continually! 

Additional information

  • Remote status

    Temporarily remote

Or, know someone who would be a perfect fit? Let them know!


Karlavägen 102
115 26 Stockholm Directions career@happysocks.com View page

Workplace & Culture

When we’re not getting the job done, we're all about having fun! We have offices in Stockholm, NYC and Munich and they are all decked out with quirky decor.

Each month we throw afterwork drinks and we often plan team activities to keep morale high. We believe work should be fun, and we do everything we can to make sure our employees feel the same.

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